MISSION

Rooted in connection, collaboration, and creation, peaceYmusic Productions strives to eternally illuminate and innovate. Whether it's curating production/project experiences in alignment with bringing your vision to fruition, all troubleshooting included, to elevating and/or learning from our youth, to highlighting a wide array of resolution avenues through conflict(s), peaceYmusic Productions’ focus is to exponentially create, while concurrently illuminating your light, and building community, one frequency at a time.

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ABOUT FOUNDER SAMANTHA M. ALTÁN

Samantha began her musical journey from having a musically gifted father who'se happy place was when he would be playing his piano, and a mother who loved and appreciating listening to all sorts of music and celebrating life. Her dad being in bands constantly, and frequently practicing on the grand piano he got heirloomed, music notes and varieties of sonic grooves surrounded her life constantly. From The Beatles to Miles Davis to Tina Turner to Stevie Wonder to Hector Lavoe and Buena Vista Social Club to Santana to Creedance Clearwater Revival, her musical knowledge has been planted since before she started elementary school. Thanks to her dad, whom advised her to play the flute. After she joined the school band, she continued playing flute in the symphonic and marching school bands up through senior year of high school. These years of continual exposure to the different sounds of symphonic instruments watered her adoration for sound even more. In her formative childhood years she would spend hours listening to different songs, attempting to count how many instrument and vocal tracks there were in each song.  

In October of 2001 she was introduced to the deeper world of sound editing, radio production, and content creations, thanks to well-known Bay Area on-air personality, Strawberry, who was then working for KYLD Wild 94.9FM. Always encouraging youth to find their passion, Strawberry happily allowed Samantha to come "shadow" him. A one-day shadow turned into a nearly four year internship/mentorship with Strawberry and his then BUMRUSH night crew. Her intrigue in the sound editing process then led her to Ex'pression College for Digital Arts in Emeryville, CA.

While at Ex’pression, Samantha also worked for Apple Inc. which assisted with teaching Samantha the most current digital ways of technology as the industry continued to bloom. She also was a student employee at Ex’pression, working closely with their Artist Relations manager, as well as also assisted the Audio/Visual Tech department of the school with equipment repairs and maintenance of every recording studio and class lab workstations throughout the school. This work gained her more fluency in working with both analog and digital recording consoles such as: SSL 9k, SSL 6k, D-Command, D-Control, and the Neve. She also worked directly with the Sound Arts program director integrating and importing the metadata for thousands of sound FX audio clips in to the school system in order for students to be able to effectively utilize the SoundMiner V4Pro system for their work.

Upon receiving her Bachelor of Applied Science in Sound Arts degree from Ex'pression College in August of 2013, Samantha began working audio/visual for The Palace hotel in San Francisco. This position led to working in almost every hotel in San Francisco, becoming fluid with small to large scale corporate conference and show productions. Audio/Visual teams were in charge of setups, installations, and strike of all events. During this time, she worked with various corporate companies including: Goldman SachsSalesforce, and Dignity Health.

Trying to find her niche in the industry, she began working with IATSE Local 16 in 2014 in the union world, working stage hands setting up/striking for concerts and shows at a wide array of concert and convention venues in San Francisco such as: Bill Graham Civic AuditoriumMoscone Center, and Yerba Buena Center for the Arts. One day while at work, her then 4 year old daughter had said: "Mamí when are you coming home? I miss you," in a sad tone. In that moment Samantha realized she was at a place in her career where she wanted to enjoy every aspect of her work. She felt she needed to exemplify to her daughter that you can make your career goals come true, which brought her back to the airwaves of the radio world.

In September of 2017 Samantha began working at Cumulus Media in San Francisco, and was a part of the final closing crew for the legendary KFOG radio station. She began assisting with commercial production for the station cluster of: KSAN, KFOG, KNBR, KGO, and KSFO. She was quickly mentored by on-air personalities: Rosalie Howarth, Mike “No Name” Nelson, and Dayna Keyes. With the support of then program director, the director of experiential and digital services, the head station broadcast engineer, and the station imaging producer, she then progressed to working live sound, recording, and mix engineering for a multitude array of bands that came to perform live at the station. It's here that she has been able to work for bands/artists like grammy award winning Brandi Carlile; Dan Auerbach & The Easy Eye Sound Review; George Ezra; Dirty Heads; Lovelytheband; Weezer; Just Loud; Lissy; Donna Missal; SYML; Con Brio; Death Cab for a Cutie; SF Symphony; the 1975, and REX Orange County; and more.

Building community has always been an integral part of Samantha’s spirit, and has continued to be paramount through all of Samantha’s work, which led her to working for SomaR Bar in downtown Oakland. Known as “The People’s Bar,” Samantha is still currently known as their sound engineer/technician of their sound system working with a wide array of well-known Bay Area DJ’s including: legendary DJ Fuze, SakeOne, WillieMaze, Sean G, Lady Ryan, Mark Maiden, Boogie Brown, Franchise, Mackswell, Dj Hector, Mpenzi, Soulprofess, and Gjerrus to name a few.

Most recently, Samantha began teaching at Oakland School of the Arts in the Spring of 2023. She thoroughly enjoys being continuously enlightened by the numerous creative students she teaches and connects with, and is honored to have been selected to educate and inspire the youth of our future.

Also being fascinated by the different sounds of life, Samantha’s daughter has began recording all sorts of sound FX, and together they are curating their own Sound FX library. Samantha thoroughly enjoys learning, and balancing her career with her parenthood, as well as nurturing in nature, and finding balance through beaches while discovering new rhythms on the daily.

​With a consistent “teamwork makes dreams work” mentality, Samantha’s aim is to capture and curate memorable experiences, and create an everlasting IMPACT in communities with her fascination of sound, love of music, and passion of people. 

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DEDICATION

In Loving Memory of

Oscar Rodolfo Altán

October 14, 1945 ~ April 1, 2005

"My dad is the root inspiration behind the curation of peaceYmusic Productions. He taught me the true value of music being the number one healer and connector. He was one of those gifted musicians that was able to play pretty much anything by ear. He had a never ending adoration for playing the piano, marimba, impromptu jam sessions, and songwriting. The creation of peaceYmusic Productions is in honor of my loving Papá, who wanted nothing more than to live life through peaceYmusic."

-Samantha M. Altán